POORNA JAGANNATHAN'S FIRST BRAND ENDORSEMENT

New York based actor Poorna Jagannathan has not just won many hearts with DELHI BELLY but has also managed to land her first brand endorsement. Bracialeto, a premium jewellery brand with the firm belief in recognizing and promoting young talent has signed on Poorna as the face of their brand.

Poorna would be shooting for Bracialeto's new ad campaign on the 22nd of July. The look and feel of the campaign would be in sync with Bracialeto's international appeal and would be shot by Saaket Shrikant.

Ecstatic at signing her first brand endorsement Poorna Jagannathan said, "I'm excited to be associated with a finely crafted brand like Bracialeto, I love its uniqueness and that it can be tailored to suit your personality."

Speaking on this development Viral Shah, CEO, Bracialeto said, "I was on the lookout for fresh new talent which would be synonymous to the brand personality of Bracialeto and Poorna's unique and unconventional persona was a perfect fit for the brand."

Coincidentally this also marks Bracialeto's year long successful run in adding definition to the Indian fashion arena.

ABHINAY DEO - CREDITS AAMIR FOR "DELHI BELLY"

Director Abhinay Deo, who has delivered his first hit in the form of DELHI BELLY, feels the film wouldn't have been the same if it wasn't for Aamir Khan.

Says the director, "DELHI BELLY wouldn't be a hit without Aamir Khan. I'll tell you the reason. Of course, the script was the same, but the contribution that Aamir has made is giving us a free hand. He trusted me 100% and told me to do the film the way I wanted. It was very easy for a producer to change the script which had so many abuses. But he didn't do any of that. Also, the way he backed and marketed the film, I don't think any producer would have been able to do."

But isn't this contrary to the interfering image of Aamir? 'I can't speak for other people. As far as I am concerned, I can't even believe that people call him interfering. I've never seen a person who is so dedicated to cinema and who gives 100 % freedom to the director and the creative team. He only puts his weight in the right places such as marketing,' states Abhinay.

And finally, setting the record straight about the sequel of DELHI BELLY, the director says, "There is no DELHI BELLY sequel as of now. It took six years to write DELHI BELLY. I don't know how long it will take to write its sequel. That was just a speculative news."

GRAND OPENING FOR DELHI BELLY

Aamir Khan Productions and UTV's co production DELHI BELLY, which released last Friday, has become a huge success.

The sixth venture of Aamir Khan Productions is a mass grosser in India. It opened with 7.15 crore on Friday, 1st July. Saturday collections went up to 8.50 crore and increased to 10.75 crore on Sunday, giving a sum total of 26.4 crore business only over the weekend. With films opening to merely 10% to 40% maximum in the recent past, this seems like a new wave that has hit the Indian cinema.

The overall cost of the film is 24 crore which includes production, print and publicity as well. So, recovering is already done and the business in the coming days will also be something to watch out for given the terrific start of the film and also the revenue it is expected to generate from non-theatrical avenues. It opened across 1200 screens with major occupancy in multiplexes across the country.

AAMIR KHAN IN DELHI BELLY

In 38 years of his career, Aamir Khan has done what his audience never expected him to do!

The much talked about item song from the upcoming caper comedy DELHI BELLY is going to take everyone aback with a sweet surprise as it will introduce Aamir as the brand new 'item boy' of B- Town.

The song 'I hate you like I love you... Tera Pyaar Ne kar Diya Deewana..' is an ode to the disco era of cinema. It is set in the 70s backdrop where Aamir plays a fictitious character called disco fighter. He is seen wearing a jazzy silver suit with a funny layered hairdo and pair of sunglasses.

The song truly keeps the spirit of DELHI BELLY alive with lyrics that say 'jo chauka udta hai usse chhakka kehte hain' and 'shake that biscuit baby!�.

Lately, there were rumors that Aamir was keen on roping in Katrina for the song and had even asked for suggestions from his fans on a social networking website. The song was ready sometime ago but the question of the item girl was lingering for quite sometime. Now that the wait is finally over all we can say is move over Kat, Deepika here comes actual item boy.

Aamir Khan finally unveils the much awaited item song of DELHI BELLY and candidly expresses, 'This is my tribute to 70's Heroes, my tribute to the Disco Era. All actors of that era - Mithunji, Rishiji, Jeetuji - all of them.' Choreographed by Bosco (of Bosco Ceaser), directed by Abhinay Deo. Song will be the end credits of the film. DELHI BELLY releases in 1st July, 2011.